Inspection and testing are high-tech and productive service industries supported by the state,playing very important role in promoting high-quality economic and social development.However,traditional institutions are currently facing challenges in brand transformation and upgrading.With the rapid development of technology and the booming global trade,the role of automa-tion,intelligence,and digital technology in the brand transformation and upgrading has significant improvement.This article aims to analyze the challenges faced by traditional inspection and testing institutions'brands,explores the direction of relying on automa-tion,intelligence,and digitalization to promote brand transformation and upgrading and proposes corresponding thoughts and paths based on practice.
关键词
品牌转型升级/自动化/智能化/数字化
Key words
brand transformation and upgrading/automation/intelligentization/digitization