消费者对电商平台服装产品投诉原因分析及建议
Analysis and Suggestion of Consumer Complaints on E-commerce Platform Clothing Products
蒋金萍 1魏嘉彬 1杨贺 1董永明1
作者信息
- 1. 中联品检(北京)检验技术有限公司,北京 100025;中国纺织信息中心,北京 100025
- 折叠
摘要
质量作为消费者网购商品关注最多的因素,直接影响着消费者对电商平台服装产品的满意程度.本文对电商平台服装产品常见投诉原因进行了汇总和分析,并提出了相应的改进建议,旨在为电商平台和商家改进问题提供一些理论依据,提升消费者网购的满意度.
Abstract
Quality,as the factor that consumers pay the most attention to online shopping,directly affects consumers'satisfaction with clothing products on e-commerce platforms.This paper summarizes and analyzes the causes of common complaints about the quality of clothing products on e-commerce platforms,and puts forward corresponding improvement suggestions,aiming to provide some theoretical basis for e-commerce platforms and merchants to improve the problem and improve consumers'satisfaction with online shopping.
关键词
电商/服装/投诉原因Key words
E-commerce/clothing/the cause of the complaint引用本文复制引用
出版年
2024
NETL
NSTL
万方数据