This article takes the network microdrama Escaping from the British Museum co-created by blogger Jianbingguozai and sister Xia Tian as an example,explores how to combine short video with cultural relics cultural communication in the new media age,reexamines and studies the function and value of cultural relics microdramas,fully utilizes the role of network microdramas,and achieves the synergy effects in the dialogue between museums and the general public.It provides high-quality content for the public while enhancing the influence of network microdramas in cultural relics cultural communication.
关键词
微短剧/创作出圈/传播创新/《逃出大英博物馆》
Key words
microdramas/creation breakthrough/communication innovation/Escaping from the British Muse-um
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