Under the background of the new era,external communication to the outside world has become an important issue that Chinese culture must face.Based on the concept of cultural discount and Henan Central Plains culture,this paper analyzes the difficulties of external communication of Henan Central Plains culture by means of literature research and case analysis.It proposes strategies such as expanding external communication platforms,deepening cultural content integration,enriching cultural communication forms,following up cultural communica-tion technologies,and strengthening communication team construction.These strategies help to weaken the commu-nication barriers caused by cultural discount,and make it easier for Henan Central Plains culture to go global,in-tegrate into the international,and constantly move towards the goal of building a cultural power.
Henan Central Plains cultureexternal communicationcultural discountcultural barriersChi-nese civilization
NETL
NSTL
万方数据
