文化折扣视角下河南中原文化对外传播创新
Innovation of External Communication of Henan Central Plains Culture from the Perspective of Cultural Discount
花亚男1
作者信息
- 1. 河南农业大学外国语学院,河南郑州 450046
- 折叠
摘要
新时代背景下,文化对外传播已成为中华文化传承发展必须面对的重要课题.文章以文化折扣概念为基础,以河南中原文化为核心,借助文献研究法和案例分析法,分析文化折扣视角下河南中原文化对外传播困局,提出拓展对外传播平台,深化文化内容融合,丰富文化传播形式,跟进文化传播技术,强化传播队伍建设等策略,以期削弱文化折扣带来的传播对抗,助力河南中原文化更好地走向世界、融入国际,不断朝着建设文化强国的目标迈进.
Abstract
Under the background of the new era,external communication to the outside world has become an important issue that Chinese culture must face.Based on the concept of cultural discount and Henan Central Plains culture,this paper analyzes the difficulties of external communication of Henan Central Plains culture by means of literature research and case analysis.It proposes strategies such as expanding external communication platforms,deepening cultural content integration,enriching cultural communication forms,following up cultural communica-tion technologies,and strengthening communication team construction.These strategies help to weaken the commu-nication barriers caused by cultural discount,and make it easier for Henan Central Plains culture to go global,in-tegrate into the international,and constantly move towards the goal of building a cultural power.
关键词
河南中原文化/对外传播/文化折扣/文化隔阂/中华文明Key words
Henan Central Plains culture/external communication/cultural discount/cultural barriers/Chi-nese civilization引用本文复制引用
基金项目
2024年度河南省科技厅软科学研究计划项目(20023DWT017)
2024年度河南农业大学繁荣哲学社会科学项目(FRZS2024B08)
出版年
2024
NETL
NSTL
万方数据