On Innovation of New Media Marketing Mode of Agricultural Start-ups Driven by New-quality Productivity
Agricultural start-ups are important forces for the prosperity of rural economy and new engines of rural economy.With the development of Internet technology,new media marketing has become a hot marketing model for agricultural start-ups.Based on many practical problems in the development of new media marketing by agricultural start-ups,this paper takes some agricultural start-ups in counties and cities of Anqing as the re-search object,and uses the grounded theory research method to summarize and extract the core category of new media marketing of agricultural start-ups.Driven by the thinking of new-quality productivity,this paper analyzes and puts forward the innovation path of new media marketing mode from the perspective of three new elements of new-quality productivity,including the construction and ability improvement of new media marketing team,the construction and technology application of software and hardware facilities and equipment of new media marketing,and the conformity of enterprise products with market demand and brand building.
new-quality productivityagricultural start-upsnew media marketinggrounded theory
万方数据
维普
