摘要
媒介技术的进步推动传统文化在新的媒介技术框架下进行理念创新与实践创新.以媒介可供性为理论基础,从价值可供性、关系可供性、生产可供性、移动可供性、空间可供性、情感可供性六个方面剖析大禹文化在认知、传播、行为三个层面的实践逻辑.此外,为进一步从价值认同塑造、传播体系构建、情感体验赋能、文化边界拓展等维度塑造大禹文化生态新路向.
Abstract
The progress of media technology promotes traditional culture to innovate in concept and practice un-der the framework of new media technology.Based on the theory of media suppliability,this paper analyzes the practical logic of Da Yu culture from six aspects:value suppliability,relation suppliability,production suppliabili-ty,movement suppliability,space suppliability and emotion suppliability.In addition,in order to further shape the new direction of Da Yu cultural ecology from the dimensions of value identification,communication system con-struction,emotional experience empowerment,cultural boundary expansion and so on.