Development Dilemma and Breakthrough Strategies of Media Publishing Houses in the New Era——Take Yangcheng Evening News Publishing House as an Example
Yangcheng Evening News Publishing House is affiliated to the Yangcheng Evening News Group and has inherent advantages in media resource and platform.However,with the comprehensive penetration of new media communication methods,the rapid rise of e-commerce retail platforms,and the implementation of the qual-ification access system for health care books and publications,the development of publishing house encounters bot-tlenecks.In recent years,Yangcheng Evening News Publishing House has faced difficulties,integrating the group' s newspaper resources,establishing culture-based a publishing house,building an all-media talent team,and cultivating the cultural brand heritage of Yangcheng Evening News,striving to improve social and economic bene-fits,and helping Guangdong build a strong cultural province.
media publishing housesestablishing culture-based a publishing housebooks and newspapers linkage
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