The Mayo Clinic in the United States is a non-profit medical institution that integrates clinical practice,education,and research.It has maintained a global top hospital brand image for a long time and its management ideas have been widely recognized and appreciated by the industry.From the perspective of strategic management,this study elaborated on the core values of Mayo Clinic,the multidisciplinary team cooperation diagnosis and treatment model,the high fixed salary salary system,the management model of doctor leadership-operation supervisor cooperation,the business mission of integrated clinical practice,education,and research,and the management points of digital marketing,which could provide references for the high-quality development and brand building of hospitals in China.
关键词
梅奥诊所/管理思路/服务质量/品牌/价值观/医疗机构
Key words
Mayo Clinic/Management ideas/Service quality/Brand/Values/Medical institution
维普
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