首页|基于产教融合TBES课堂教学改革实践——以跨境电商图文编辑课程为例

基于产教融合TBES课堂教学改革实践——以跨境电商图文编辑课程为例

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在我国跨境电商行业的快速发展下,人才需求与培养的脱节成了制约跨境电商产业发展的一大问题.文章分析了跨境电商人才培养的现状,提出了基于产教融合的TBES课堂教学改革模式,以"跨境电商图文编辑"课程为例,对教学内容、课堂设计、教学团队、课程资源、教学评价等进行全面改革.通过7年的探索与实践,最终积累了一定的可推广的课堂教学改革实践经验.
The Practice of TBES Classroom Teaching Reform Based on the Integration of Industry and Education——Taking the Course of "Cross Border E-commerce Graphic Editing" as an Example
With the rapid development of China's cross-border e-commerce industry,the disconnection between talent demand and cultivation has become a major problem that restricts the development of the industry.This article analyzes the current situations of cross-border e-commerce's talent cultivation and proposes a TBES classroom teaching reform model based on the integration of industry and education.With the course"Cross border E-commerce Graphic Editing"as an example,comprehensive reform has been carried out on the teaching content,instructional design,teaching team,course resources and teaching evaluation.With seven years of exploration and practice,the writer has ultimately accumulated some practical experience in promoting classroom teaching reform.

cross-border e-commerceintegration of industry and educationTBES teaching reform

张晓蕾、夏贺裕

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浙江纺织服装职业技术学院,浙江宁波 315211

跨境电商 产教融合 TBES教学改革

2024

浙江纺织服装职业技术学院学报
浙江纺织服装职业技术学院

浙江纺织服装职业技术学院学报

影响因子:0.245
ISSN:1674-2346
年,卷(期):2024.23(1)