Research on the Design Strategy of New Chinese Style Brand Jewelry
Based on the preliminary research,on the basis of determining the components and design characteristics of jewelry style,12 cases were selected and the multiple regression method of empirical analysis was used to analyze the correlation between the components of jewelry style and the design of new Chinese style brand jewelry,the correlation between jewelry style design features and new Chinese style brand jewelry design,and the influence of elements of New Chinese style brand jewelry style on jewelry style design features.The results show that the new Chinese style brand jewelry includes four style elements,namely,visual element,technical element,functional element and spiritual element,and six design features,namely,form expression,style presentation,aesthetic interest,interactive experience,wearing occasion and cost control.All the elements of style composition are positively correlated with design features,and different elements of style composition have different influences on design fea-tures.Finally,the combination of jewelry style elements and design features provides a theoretical basis and design strategy for new Chinese style brand jewelry design.
new Chinese style brand jewelrytraditional culturemodern aestheticsstylizeddesign strategy
万方数据
维普
