Research on Female Image Symbol on the Cover of Popular Cinema from the Perspective of Gaze Theory
In order to understand the change of female image since 1979,this paper selects 450 cover women of Popular Cinema from 1979 to 2019 as the research objects,and analyzes the signifier and signification of female image on the cover of Popular Cin-ema by semiology method and Gaze Theory.The research shows that Chinese women's clothing,hairstyles,makeup and other symbols of female identity have undergone periodic changes over the past 40 years.The makeup changes from light make-up to both heavy and light make-up,while undertaking changes with the women's personal style.Hairstyles also change with the influx of western ideas,evolving from single curly hairstyle to straight hair and dyed hair and other various hairstyle.As for ac-cessories,women downplay earrings and necklaces,which were only used as finishing touch with formal clothing.Women realized the awakening of self-consciousness under the gaze of the other people.This study can provide reference for exploring the changes of female image and social aesthetics in different periods.
Popular Cinemafemale imageGaze Theorysemioticssymbolism
万方数据
维普
