Against the macro backdrop of building a culturally strong nation in the new era,university libraries engage in micro-narratives for promoting reading.It is imperative to guide the narrative in alignment with the current trends and to effectively tell the story of"campus culture",while adapting to the local context for the transmission of excellent traditional cultural elements.Wenzhou University Library,guided by the principles of"matching books with people","matching people with books",and"using people as books",has established and operated multiple reading promotion columns on the Bilibili website.These columns aim to inspire university students to experience Wenzhou University's campus culture,understand the inheritance and innovation of local excellent traditional culture through campus culture,foster a sense of cultural belonging,cultivate cultural consciousness,and strengthen cultural confidence.
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