In order to study the effective implementation strategy of"small profits and high sales"for enterprise,based on the sales flow of a large supermarket,SPSS software was used to statistically analyze the correlation between the cost price of different products and the store price,and then a mathematical model between turnover and discount power was established.The research has shown that products with small profits and high sales must meet the requirement that the value of the elasticity coefficient of demand price minus the growth rate of sales volume is greater than 1.The greater the discount on elastic products,the higher the revenue,and the"small profits and quick sales"strategy can be adopted to stimulate consumption;The turnover of elastic products per unit is sensitive to discounts and can adopt a"small profit and high sales"strategy;When offering discounts and promotions for products that lack flexibility,it is important to grasp the discount threshold of about 20%in advance to ensure that they are not sold at a loss.The above strategies provide decision-making reference for offline enterprises impacted by the Internet to formulate marketing strategies.
small profits but high salesturnoverprofit margindiscount intensitySPSS
万方数据
维普
