品牌建设期的高校党建品牌创建路径探究
A Study on the Creation Path of Party-building Brands in Universities in the Brand Construction Period
裴春燕1
作者信息
- 1. 河北北方学院 艺术学院,河北 张家口 075000
- 折叠
摘要
高校党建品牌建设期整体可分为培育期、成熟期和转型期 3 个阶段.这 3 个阶段的建设重点分别是:策划、培育和维护党建品牌,提高品牌质量和美誉度;培育和塑造党建品牌文化,建设文化阵地,增强品牌忠诚度;评估并转型或更新品牌,实现品牌的转型或更新与再创新,保持创新活力.创建高校党建品牌建设期路径有助于高校基层党组织更好地规划和促进党建品牌的发展,以此应对党建品牌在不同建设阶段的需求和挑战.
Abstract
The overall construction period of party-building brands in universities can be divided into three stages:cultivation period,maturity period,and transformation period.The first key point of construc-tion is to plan and cultivate,maintain and operate the party-building brand,and improve brand quality and reputation.The second is to cultivate and shape the party-building brand culture,build cultural platforms,and enhance brand loyalty.The third is to evaluate and transform or update the brand,achieve brand trans-formation or renewal and re-innovation,and maintain innovative vitality.The design of a path for the crea-tion of party-building brands in universities can help grassroots party organizations better plan and promote the development of party-building brands,to meet the needs and challenges of party-building brands at dif-ferent stages of construction.
关键词
品牌建设期/高校/党建品牌/创建路径Key words
Brand construction period/University/Party-building brands/Creation path引用本文复制引用
出版年
2024
NETL
NSTL
维普
万方数据