A Research on the Ice and Snow Sports Tourism Market of Beijing-Zhangjiakou Sports Cultural Tourism Zone Based on K-means and Principal Component Analysis
By means of questionnaire,K-means cluster analysis and principal component factor analysis,the pa-per analyzes the ice and snow sports tourism market of Beijing-Zhangjiakou sports cultural tourism zone in the post-Winter Olympic period.It is found that the market is made up of young ice and snow enthusiasts,parent-child tour-ists,middle-aged and elderly leisure tourists and high-end business tourists,among which young people and families are the main body of the market.Besides,the market demand mainly lies in professional ice and snow facilities serv-ices,ice and snow cultural experience,etc.Based on these findings,such strategies are put forward as improving the safety of ice and snow sports quality,enriching cultural connotation and meeting individual needs,so as to tap the market potential and promote the sustainable development of ice and snow tourism economy in this area.
维普
万方数据
