The paper analyzes the special industry of Ganoderma lucidum in Guanxian County of Shan-dong Province from the factors of market demands,government policies,science and technology,business subject,and business scale.The results show that science and technology have the biggest influence on the industrialization of Ganoderma lucidum.Besides,management subject and government policies also play an important role.Therefore,such suggestions are put forward as enhancing scientific and technological inno-vation,strengthening the cooperation between pharmaceutical companies,and emphasizing the driving force of leading enterprises.