The paper analyzes the tourists'satisfaction with rural tourism in Zhangbei County by means of IPA model.The result shows that generally tourists have a low satisfaction except for their favorable opinions about the climate and fresh air in the region,which is attributed to the poor infrastructure,the lack of distinctive features of entertainment projects,and the poor service awareness of accommodation,catering and scenic service personnel.Such suggestions are made as strengthening infrastructure construction,increasing experience projects,and creating tourism products with local characteristics to satisfy the demands of tourists.
维普
万方数据
