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"数商兴农"背景下农村电子商务发展研究

A Research on the Development of Rural E-commerce against the Background of Developing Agriculture through Digital Commerce

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对农村电子商务产业集群不同阶段的发展特征进行总结,分析其发展现状及存在的问题.据此提出农村创新产业发展模式、配套商业物流体系、经营农业产品品牌和培养数商人才等建议,推进传统农业向现代化转型升级.
The paper summarizes the characteristics of different development stages of rural E-com-merce industry clusters and analyzes existing problems.It is advised to promote the modernization transfor-mation and upgrading of traditional agriculture in terms of the innovation of rural industrial development modes,the supporting of commercial logistics systems,the management of agricultural product brand,and the training of digital commerce talents.

E-commerceRural industryDeveloping agriculture through digital commerce

王莹

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安徽警官职业学院公共管理系,安徽 合肥 230031

电子商务 乡村产业 数商兴农

2024

河北北方学院学报(社会科学版)
河北北方学院

河北北方学院学报(社会科学版)

CHSSCD
影响因子:0.246
ISSN:2095-462X
年,卷(期):2024.40(4)