摘要
针对目前烟草农业产业服务效率低、规范化水平低,烟农生产经营成本高、业务办理繁琐不便捷、信息获取不及时,以及烟区生产、生活、生态融合度不高等问题,研究构建了一站式农服数字化服务平台,平台以服务农民为宗旨,运用互联网经济新业态、新模式,整合烟农、合作社、第三方机构,探索构建了"滴滴农服"服务撮合模式.平台采用多层分布式体系结构,以分层的、组件化的设计方法,选用 B/S 架构,由基础层、数据层、业务层、接入层与用户层等 5 个层次组成,实现了政策公示、业务办理、种烟政策、专业化服务、惠农服务、技术服务六大功能,并在云南省红河州进行应用推广,截至 2021 年 11 月,注册烟农用户 4.18 万户、商家用户 55 户(含 31 户提供专业化服务的烟农合作社),累计交易 42.7 万单、交易额 1.79 亿元,推广区域667 m2 种植成本同比减少 50.48 元,有效地降低了烟农种植成本.通过本研究的探索和应用,形成了专业化服务、政策服务、惠农服务、技术服务为主的四大类数字化服务体系,基于大数据为农户提供优质便捷的生产和生活性服务,弥合了城乡数字鸿沟.
Abstract
In view of the current problems of low service efficiency and low level of standardization in the tobacco agricultural industry,high production and operation costs of tobacco farmers,untimely information acquisition,and low integration of production,life and ecology in tobacco areas,the study constructed a one-stop agricultural service digital service platform.The platform aimed to serve farmers,used new formats and models of internet economy,integrates tobacco farmers,cooperatives,and third-party institutions,and explored and constructs a"Didi Agricultural Service"service matching model.The platform adopted a multi-layer distributed architecture,with a hierarchical and component-based design method,and selected the B/S architecture,which was composed of five levels,including the basic layer,the data layer,the business layer,the access layer and the user layer,and realized the six functions of policy publicity,business handling,tobacco planting policy,professional services,agricultural services,and technical services,and was applied and promoted in Honghe Prefecture,Yunnan Province.Until November 2021,there were 41 800 registered tobacco farmers and 55 merchant users(including 31 tobacco farmer cooperatives providing professional services),with a total of 427 000 transactions and a transaction volume of 179 million yuan,and the planting cost of 667 m2 in the promotion area decreased by 50.48 yuan year-on-year,effectively reducing the planting cost of tobacco farmers.Through the exploration and application of this study,four types of digital service systems have been formed,including professional services,policy services,agricultural services,and technical services,which provide high-quality and convenient production and living services for rural households based on big data,and bridge the digital divide between urban and rural areas.
基金项目
中国烟草总公司云南省公司重点项目(2020530000241027)
维普
万方数据