首页|返乡创业者跨界行为有助于促进商业模式创新吗?——基于混合方法的实证研究

返乡创业者跨界行为有助于促进商业模式创新吗?——基于混合方法的实证研究

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乡村产业振兴以"有效吸引多维主体返乡创业"为重要路径的观点逐渐得到学界的认可.返乡创业者如何借助跨界行为、提升农创企业信息搜寻效率与创新活力,成为一项重要议题.文章在文献梳理的基础上,采用探索性案例分析与回归统计分析相结合的混合方法,识别返乡创业者跨界行为的特征维度,基于双元创新学习视角,提出返乡创业者跨界行为影响商业模式的机理模型.在此基础上,以浙苏皖237 名返乡创业者为样本,对问卷调研数据进行统计处理,得出以下三个结论:第一,跨界行为中的使节行为、协调行为、侦测行为,均对返乡创业企业商业模式创新有正向促进作用;第二,探索式学习与使节行为、协调行为存在显著的互补效应,但与侦测行为的互补效应不明显;第三,利用式学习与侦测行为存在显著的互补效应,但与使节行为、协调行为间的替代效应不明显.上述研究结论有助于客观评价返乡创业者跨界行为绩效,并提供管理实践依据.
Does the Cross-border Behavior of Returning Entrepreneurs Contribute to Business Model Innovation?An Empirical Study based on Mixed Method
The idea that rural industrial revitalization relies on the"effective attraction of multidimensional subjects returning to their hometown for entrepreneurship"is gradually gaining recognition.Therefore,how returning entrepreneurs can leverage cross-border activities to enhance the efficiency of information search and innovation vitality in agricultural innovation enterprises has become an important topic.Based on the literature review,a mixed-method approach combining exploratory case analysis and re-gression statistical analysis is employed in this paper to identify the characteristic dimensions of returning entrepreneurs'cross-bor-der activities.Building on the dualistic perspective of innovation learning,a mechanistic model is then proposed to elucidate how the cross-border activities of returning entrepreneurs influence business models.On this basis,a sample of 237 returning entre-preneurs from Zhejiang,Jiangsu,and Anhui was taken,and the survey data were statistically processed,leading to the following three conclusions.First,enabling behavior,coordination behavior,and detection behavior in cross-border activities all have a positive promoting effect on business model innovation of returning entrepreneurs.Second,exploratory learning has a significant complementary effect with enabling behavior and coordination behavior,but the complementary effect with detection behavior is not obvious.Third,exploitative learning has a significant complementary effect with detection behavior,but the substitution effect with enabling behavior and coordination behavior is not obvious.The research conclusions contribute to objectively evaluating the performance of returning entrepreneurs'cross-border activities and provide a basis for management practices.

returning entrepreneurscross-border behaviorbusiness model innovationentrepreneurial learning

吴俊杰、徐嘉璟

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浙江树人学院,浙江 杭州 310015

浙江农林大学,浙江 杭州 311300

返乡创业者 跨界行为 商业模式创新 创业学习

浙江省软科学研究计划重点项目国家社会科学基金一般项目

2023C2500621BGL078

2024

浙江树人大学学报
浙江树人大学

浙江树人大学学报

CHSSCD
影响因子:0.366
ISSN:1671-2714
年,卷(期):2024.24(1)
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