Evolution and Optimization Path of Sports Culture Communication in the Perspective of Cultural Self-confidence:A Case Study of Huizhou in Anhui
As an important part of Huizhou's traditional culture,Huizhou sports culture embodies the values and spiritual pursuit of Huizhou people.However,there are still many challenges in the communication process,such as diversity and inclusiveness,media distortion and commercialization,cultural collision and inheritance,limitations of communication channels,and lack of ef-fective monitoring and evaluation mechanisms.Therefore,it is necessary to promote cultural diversity,strengthen cultural self-confidence education,optimize communication system,strengthen cooperation and exchange,introduce modern technology and other countermeasures to provide reference and inspiration for the practice of Huizhou sports culture communication,and promote its dissemination and development in contemporary society.
cultural self-confidencesports culture disseminationtraditional cultureHuizhou
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