游戏IP赋能文旅融合发展研究
On the Empowerment of Cultural and Tourism Integration Development by the Game IP of Black Myth:Wukong
王强春1
作者信息
- 1. 四川传媒学院融合媒体学院,四川 成都 611745
- 折叠
摘要
《黑神话:悟空》作为首款国产3A游戏,在赋能文旅融合发展中发挥着巨大作用.游戏通过数字技术将中华文化符号与人物、情节、场景设计深度结合,丰富游戏的文化内涵,拓展文旅产业的边界.游戏IP推动文化遗产保护与活化、文旅品牌塑造与产业链扩展,借助数字技术增强沉浸式体验,吸引大量游戏玩家转化为在地文旅参观者.游戏IP成为推动文旅产业从资源驱动向创新驱动转变的催化剂,促进文旅产业加强内容转化和市场开发.在游戏IP跨文化传播中,中国文化符号自然融入全球不同文化语境并吸引大量热爱中华优秀传统文化的粉丝,推动国家"文化出海"战略并实现"游戏出海"与"文旅出海"联动发展的格局.
Abstract
As the first domestic 3A game,Black Myth:Wukong plays a significant role in enabling the integrated development of culture and tourism.Through digital technology,the game deeply combines Chinese cultural heritage symbols with characters,plots,and scene designs,enriching the cultural connotation of the game and expanding the boundaries of the cultural tourism in-dustry.Game IP promotes the protection and revitalization of cultural heritage,the shaping of cultural tourism brands,and the expansion of the industrial chain.It uses digital technology to enhance the immersive experience and attract a large number of gamers to become local cultural and tourism visitors.Game IP has become a catalyst for promoting the transformation of the cul-tural and tourism industry from resource-driven to innovation-driven,and promoting the deep integration of the cultural and tourism industry in content transformation and market development.In the cross-cultural communication of game IP,Chinese cul-tural symbols are naturally integrated into diverse global cultural contexts,attracting a large number of fans who are passionate a-bout Chinese culture.This process advances the national"cultural export"strategy and fosters a coordinated development pattern that links"game export"with"cultural tourism export".
关键词
游戏IP/《黑神话:悟空》/文化符号/游戏传播/文旅融合Key words
game IP/Black Myth:Wukong/cultural symbols/game communication/cultural and tourism integration引用本文复制引用
出版年
2025
NETL
NSTL
万方数据