Advantages,Difficulties and Solutions of the Integration of Rural Revitalization and Local Cultural Heritage——from the field investigation of Pujiang Ancient Town and Bench Dragon
In order to thoroughly implement the rural revitalization strategy and improve the ability of sports intangible cultural heritage to serve the rural revitalization,the role of"the First South of the Yangtze River"and"Bench Drag-on"of the local cultural heritage of Guzhen village in Pujiang County,Zhejiang Province,in the rural revitalization was studied by case study and field investigation,and the advantages,difficulties and resolution paths of their inte-grated development were explored.The results show that the revitalization of Guzhen Village"the first South of the Yangtze River"and the integrated development of Bench Dragon culture have the advantages of integrated location,homologous context,and red gene sharing,but also there are ideological shackles,improper management and other difficulties.Through telling good stories,strengthening organizational construction and scientific cognition,invigorat-ing the local sports intangible cultural heritage,promoting the construction of rural ancient towns and the integration and sharing of sports intangible cultural solutions,etc.,this paper aims to provide reference strategies for the high-quality development of rural revitalization.
Rural tourismSports intangible cultural heritageDevelopment of fusion