Empirical Study on Scene Construction in Sports Media Events
Using the Liu Genghong phenomenon as a case study,this paper utilizes the LDA model to analyze seven main themes.These themes include the fundamental characteristics of Liu Genghong's phenomenon,its impact on fit-ness,psychology,body shaping,user feedback,scene experience,and"circle expansion"communication.By emplo-ying a topic-co-occurrence analysis within the LDA model,this study establishes the interconnectedness among these seven themes,thereby creating a framework centered around Jay Chou's"a blast from the past"concept in scene construction.The scene positioning,supplemented by the creation of the"shuttlecock exercise"and the"family route,"highlights the critical role of scene construction in sports media events.Based on the empirical research of Liu Genghong's phenomenon,this paper proves the new changes centered on scene construction in the Internet era.
万方数据
维普
