首页|政策工具理论视角下国家体育消费试点城市政策供给特征与实践研究

政策工具理论视角下国家体育消费试点城市政策供给特征与实践研究

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政策评价是体育消费试点城市政策科学制定和优化完善的重要依据.基于政策工具理论,采用内容分析法并结合Nvivo 12软件对28个试点城市政策文本供给特征与实践成效进行分析.结果显示:①政策文本中供给型工具占据"主流",明显倚重消费产品供给;需求型工具"鼓励引导"作用持续性偏弱,财税等配套保障的实操性内容缺位;环境型工具内部协调性不足,"管治"特征凸出.②实践成效表现为"体育+"多业态融合发展,推动服务产品多元供给与提质升档;顶层设计引领体制机制"放管服"改革,实践层面仍需细化完善;多措并举扶持培育市场主体,政策落地精准性待提升;营造深层次体育健身健康氛围,多渠道培育"全人群"体育消费群体,进而根据上述分析结果提出3条针对性的建议.
Research on the Characteristics and Practices of Policy Provision in National Sports Consumption Pilot Cities from the Perspective of Policy Tool Theory
Policy evaluation is an important basis for the scientific formulation,optimization,and improvement of sports consumption pilot city policies.Based on the theory of policy tools,the content analysis method and Nvivo 12 software are used to analyze the characteristics of policy text supply and practice effectiveness in 28 pilot cities.The results show that:①the supply-type tools in the policy text occupy the"mainstream",obviously relying on the sup-ply of consumer products;the demand-type tools are weak in the role of"encouragement and guidance",and the practical content of financial and tax support is missing;the internal coordination of the environment-type tools is in-sufficient,and the"governance"of the policy is not sufficient;and the"governance"is not sufficient.Insufficient,"governance"features.②The effectiveness of practice is manifested in the integration and development of"Sports+",which promotes the diversified supply and upgrading of service products;the top-level design leads the reform of the institutional mechanism of"releasing,managing and servicing",which still needs to be refined and perfected at the practical level;multiple measures are taken to support the cultivation of market players,but the accuracy of policy implementation needs to be improved;the accuracy of policy implementation needs to be enhanced;and the creation of a new market is still in need of improvement.The precision of policy implementation needs to be improved;create a deep sports and fitness health atmosphere needs to be,created"all-crowd"sports consumer groups needs to be culti-vate through multiple channels,and three targeted recommendations based on the above analysis needs to be put for-ward.

policy instrumentssports consumption pilot citiespolicy supplypolicy practice

胡若晨、朱菊芳

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南京师范大学体育科学学院,江苏南京 210023

政策工具 体育消费试点城市 政策供给 政策实践

国家社会科学基金项目江苏省研究生科研与实践创新计划项目

20BTY012KYCX231588

2024

浙江体育科学
浙江省体育科学学会

浙江体育科学

影响因子:0.521
ISSN:1004-3624
年,卷(期):2024.46(2)
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