Research on the Influence Mechanism of College Students'Sports Consumption Behavior from the Perspective of Social Network Embedding
This study explores the influence mechanism of college students'sports consumption behavior from the per-spective of social network embedding.Taking college students'sports consumption behavior as the research object,five scales of structural embedding,relationship embedding,sports consumption attitude,sports consumption will-ingness and sports consumption behavior were used to test,and the structural equation model was used to analyze the data,and the influence mechanism model of college students'sports consumption behavior from the perspective of so-cial network embedding was obtained.The results show that structural embedding and relationship embedding have a significant positive impact on sports consumption attitude,and good sports consumption attitude is conducive to the formation of sports consumption willingness,which in turn promotes college students'sports consumption.
Social network embeddingsports consumption behaviorTheory of planned behaviorSocial embedding theory
万方数据
维普
