Media Rituals and Historical Memory:Cultural Performance and Image Construction of the Hangzhou Asian Games
This paper provides an in-depth interpretation of the cultural performances in the Hangzhou Asian Games,combining the theories of media events and media rituals.The interpretation considers the content reproduction of the communication symbols and the issue resonance of the communication channels.By analyzing the natural,physical,and social behavioral symbols used in the opening and closing ceremonies of the Asian Games and the competition ven-ues,we can understand the process of cultural fusion and recreation.This analysis relies on multiple communication channels,including official media and self-media,intelligent and immersive communication technologies such as'dig-ital fusion',cloud broadcasting,and bullet time technology.The text analyses the process of cultural integration and re-creation,using various communication subjects such as official media and self-media,and intelligent immersive communication technologies such as'digital integration',cloud broadcasting,bullet time technology,etc.The study concludes that large-scale sports events have different effects on domestic and international communication.It ex-plores the cultural performance process that organizers can achieve through these events,as well as the functions of constructing national and city images.
media ritualsimage constructionHangzhou Asian Games
NETL
NSTL
万方数据
维普
