宁波市体育彩民群体结构、购彩心理与行为研究
Research on the Ningbo Sports Lottery Purchasing Behavior
龚强 1陆亨伯 1廉涛1
作者信息
- 1. 宁波大学 体育学院,浙江 宁波 315211
- 折叠
摘要
体育彩民是体育彩票事业发展的基石.为推进宁波市体育彩票高质量发展和浙江省共同富裕示范区的建设,运用文献资料、问卷调查等方法,调查分析了新发展阶段宁波体育彩民的客群结构、购彩心理及其行为等特征,识别出存在的问题,并提出客群结构优化、购彩行为引导和问题彩民干预三大高质量发展策略.
Abstract
Sports lottery players are the cornerstone of the development of the sports lottery.In order to promote the high-quality development of the Ningbo Sports Lottery and the construction of the Zhejiang Province Common Pros-perity Demonstration Zone,the use of literature,questionnaire survey and other methods,investigation and analysis of the new development stage of the Ningbo Sports Lottery customer structure,lottery psychology and behavior and other characteristics,identified the existing problems and put forward customer group structure optimization,lottery behavior guidance and problem lottery player intervention three high-quality development strategies.
关键词
体育彩票/体育彩民/购彩心理/购彩行为Key words
sports lottery/sports lottery players/psychology of buying lotteries/behavior of buying lotteries引用本文复制引用
基金项目
国家社会科学基金(2021)(21CTY004)
出版年
2024
NETL
NSTL
维普
万方数据