Value Implications,Internal Logic and Strategy Provision of"City Returnee"Groups Empowering Rural Sports Revitalization under the Perspective of Reverse Urbanization
The birth of the"city returnee"wave is an important manifestation of reverse urbanization,and the"city re-turnee"wave brings demographic dividends to rural sports revitalization.This paper analyzes the social value of the"city returnees"group in rural sports revitalization from the demographic efficiency:solving the problem of rural hollo-wing,improving the demographic structure of rural sports,and activating the sports vitality of the rural society.Ac-cording to the push-pull theory and real-life cases,the paper sorts out the logic of"city returnee"groups contribu-ting to the revitalization of rural sports:city pressure and rural environment push"city returnee"groups to return to their hometowns,which promote the revitalization of rural sports talents,organizations,culture,and industry.Fi-nally,this paper puts forward the strategy of creating an environment to attract back the"city returnees,"optimizing policies to retain the"city returnees,"and setting up a stage to make good use of the"city returnees."
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