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群众体育参与度的提升与助力:贵州"村BA"的经验及其启示

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随着乡村振兴战略的深入实施,群众体育在乡村文化传承和社区凝聚力中的作用日益凸显.研究以贵州"村BA"为例,探讨了其作为一种创新性群众体育模式在乡村振兴中的重要性.通过对群众体育参与度与社区身份认同的互动、组织创新与社区治理以及模式的可复制性进行深入研究,揭示了"村BA"如何促进乡村社区的经济、文化和社会可持续发展.研究结果表明,"村BA"不仅强化了乡村社区的身份认同,还为乡村带来了经济效益,推动了乡村的旅游、农产品、餐饮等产业的发展.此外,"村BA"的组织模式也为乡村社区治理提供了新的思路和方法.基于这些发现,提出了一系列关于未来乡村体育发展的政策建议.
Improvement and Assistance of Mass Sports Participation:Experience and Enlightenment from Guizhou's"Village Basketball Association"
With the deepening implementation of the rural revitalization strategy,the role of mass sports in the inherit-ance of rural culture and community cohesion is becoming increasingly prominent.This study takes the"Village Bas-ketball Association"in Guizhou as an example to explore its importance as an innovative mass sports model in rural revitalization.Through in-depth research on the interaction between mass sports participation and,community iden-tity,organizational innovation,and community governance,as well as the replicability of models,this article reveals how the"Village Basketball Association"promotes the economic,cultural,and social sustainable development of ru-ral communities.The research results indicate that the"Village Basketball Association"not only strengthens the iden-tity of rural communities but also brings economic benefits to rural areas,promoting the development of tourism,ag-ricultural products,catering,and other industries in rural areas.In addition,the organizational model of the"Village Basketball Association"also provides new ideas and methods for rural community governance.Based on these find-ings,this article proposes a series of policy recommendations for the future development of rural sports.

"Village Basketball Association"Mass sportsCommunity identity identificationcultural iconCommu-nity governance

葛小川、吁莉

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贵州医科大学 运动与健康学院,贵州 贵阳 550025

"村BA" 群众体育 社区身份认同 文化符号 社区治理

2024

浙江体育科学
浙江省体育科学学会

浙江体育科学

影响因子:0.521
ISSN:1004-3624
年,卷(期):2024.46(4)