The History,Difficulties,and Trends of Hosting Large-Scale Sports Events in China——Based on analysis of the three Asian Games
It is necessary to conduct a systematic analysis of the process,difficulties,and trends of hosting large-scale sports events in China,as we enter a new stage of development where we will seek cities through competition and re-vitalize cities through competition.Research suggests that:①Although China has held three Asian Games based on different historical backgrounds,they have all achieved significant value and significance;②The challenges faced by China in hosting the three Asian Games include continuous unexpected factors,increasing financial pressure,poor brand marketing,and insufficient audience stickiness;③The hosting of the three Asian Games in our country reflects the evolutionary trend from a focus on politics to an emphasis on economy and then to a people-oriented approach,from expressing Chinese culture to Lingnan culture and then to digital culture,from spreading Chinese image to Guangzhou characteristics and then to world sharing,from surface improvement of the environment to shallow trans-formation and then to deep innovation.