首页|我国举办大型体育赛事的历程、困境及趋势——基于对三届亚运会的解读

我国举办大型体育赛事的历程、困境及趋势——基于对三届亚运会的解读

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进入到以赛谋城、以赛兴城的新发展阶段,有必要对我国举办大型体育赛事的历程、困境和趋势进行系统分析.研究认为:①我国举办三届亚运会虽然分别基于不同的时代背景,但是均取得了重要的价值意义;②我国举办三届亚运会均面临了突发因素不断、财政压力陡增、品牌营销不畅、受众粘性不足等挑战;③我国举办三届亚运会体现了从以政治为主到以经济为重再到以人为本、从表现中国文化到岭南文化再到数字文化、从传播中国形象到广州特色再到世界共享、从环境表面改善到浅层改造再到深层革新的演进趋势.
The History,Difficulties,and Trends of Hosting Large-Scale Sports Events in China——Based on analysis of the three Asian Games
It is necessary to conduct a systematic analysis of the process,difficulties,and trends of hosting large-scale sports events in China,as we enter a new stage of development where we will seek cities through competition and re-vitalize cities through competition.Research suggests that:①Although China has held three Asian Games based on different historical backgrounds,they have all achieved significant value and significance;②The challenges faced by China in hosting the three Asian Games include continuous unexpected factors,increasing financial pressure,poor brand marketing,and insufficient audience stickiness;③The hosting of the three Asian Games in our country reflects the evolutionary trend from a focus on politics to an emphasis on economy and then to a people-oriented approach,from expressing Chinese culture to Lingnan culture and then to digital culture,from spreading Chinese image to Guangzhou characteristics and then to world sharing,from surface improvement of the environment to shallow trans-formation and then to deep innovation.

Large scale sports eventsAsian GamesCity

王雪

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浙江科技大学 体育部,浙江 杭州 310023

大型体育赛事 亚运会 城市

教育部人文社会科学研究项目

20YJA890003

2024

浙江体育科学
浙江省体育科学学会

浙江体育科学

影响因子:0.521
ISSN:1004-3624
年,卷(期):2024.46(5)
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