Perpetual"Embodiment":The Embodied Pathway of International Dissemination of Intangible Cultural Heritage in Sports amid the Generative AI Surge
When disseminated internationally,sports intangible cultural heritage(ICH)embodies a national culture that enhances global cultural integration.It faces three main contrasts:inheritors'digital vulnerability versus global digital advancement;static two-dimensional symbolism versus true three-dimensional dynamism of heritage;and local traditions against global cultural dominance.Current research often overlooks the bodily aspect of sports ICH.However,the body is crucial for both the initial experience and expression of sports;Leveraging embodied communi-cation theory and generative AI,international dissemination of sports ICH can surpass language barriers,ensuring its"perpetual embodiment."
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