首页|从接受美学视角看国产慢综艺节目的破圈策略——以《种地吧2》为例

从接受美学视角看国产慢综艺节目的破圈策略——以《种地吧2》为例

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《种地吧2》作为国产慢综艺节目有史以来的一次全新突破,以鲜明的节目立意彰显娱乐与主流的有机结合,以多元化的传播形式搭建节目内容与受众情感互动的桥梁.在尊重社会现实的基础上,通过匠心独运的制作方式将时代精神与娱乐潮流相结合,符合当下大众多样化的审美需求,真正做到了以受众为本位对节目内容进行策划.如利用节目预设的"召唤结构"来吸引受众补充空白,通过节目主题的定位发掘"隐含的读者",并打破原有的定向视野,形成新的创新视野.基于此,文章从接受美学视角研究新时代背景下娱乐节目与主流价值的结合效果,解读《种地吧2》的受众心理和意义建构,以探求国产慢综艺节目的破圈策略.
The Breakthrough Strategy of Domestic Slow Variety Shows from the Perspective of Acceptance Aesthetics:Take Become a Farmer Season 2 as an Example
As a breakthrough in the history of domestic slow variety shows,Become a Farmer Season 2 highlights the organic combination of entertainment and mainstream with a distinct program concept,and builds a bridge between program content and audience emotional interaction with diversified communication forms.Based on respecting social reality,the spirit of the times and the entertainment trend are combined through ingenious production methods,which meet the diverse aesthetic needs of the current public,and truly plan the program content based on the recipient,such as using the preset"summoning structure"of the program to attract the audience to fill in the blanks,exploring the"hidden readers"through the positioning of the program theme,and breaking the original directional vision to form a new innovative vision.Based on this,this paper studies the combination effect of entertainment programs and mainstream values in the new era from the perspective of reception aesthetics,and interprets the audience psychology and meaning construction of Become a Farmer Season 2 to explore the circle-breaking strategy of domestic slow variety shows.

domestic slow variety showBecome a Farmer Season 2acceptance aesthetics

刘维霄

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山西师范大学,山西 太原 030000

国产慢综艺 《种地吧2》 接受美学

2025

浙江万里学院学报
浙江万里学院

浙江万里学院学报

影响因子:0.216
ISSN:1671-2250
年,卷(期):2025.38(1)