Persona and reading promotion of younger elderly readers in public libraries
Based on the influencing factors of elderly readers'reading behavior,the paper constructs a label description system for elderly reader persona,covering four primary labels including basic information,reading preferences,library ca-pabilities,and library experiences,as well as 20 secondary labels.Then it uses pairwise comparison matrices to calculate the weights of the secondary labels.And it obtains the frequency data of secondary label characteristics by utilizing methods such as questionnaire surveys,field interviews,and analysis of reader data.Then it calculates the weights of the secondary label characteristics to generate the elderly reader persona.It describes the persona,and provides suggestions for promoting read-ing services for younger elderly readers in public libraries from aspects such as ideology,resources,services,space,facili-ties,equipment,activities,and environment.
万方数据
维普
