Evaluation of authentic perception of urban historical and cultural blocks under global tourism
[Objective]As a public space that showcases the historical heritage of a city,the degree to which historical authenticity is restored within the historical and cultural district will affect the perception of visitors towards the historical and cultural district;Therefore,by constructing an evaluation system for the authenticity of urban historical and cultural blocks,taking Changde Hejie as the evaluation object,relevant optimization strategies are proposed for the authenticity creation of historical and cultural blocks using the obtained evaluation results.[Method]Using text analysis to analyze the online review content of Hejie and obtain the overall evaluation effect of the user on Hejie;Construct an authentic perception evaluation system consisting of 1 objective layer,2 criterion layers,7 indicator layers,and 22 influencing factors using the Analytic Hierarchy Process;Based on the evaluation system,develop a questionnaire for evaluating the authenticity of Hejie,and obtain relevant indicator scores by scoring different groups of people;Then,substitute the scores of each indicator into the original perception evaluation model,and use regression analysis to determine the path coefficients between the evaluation indicators.[Result]The online evaluation content of Hejie showed a positive trend;Through the analysis of path coefficients,it was found that the generation of authentic perception of Hejie lied in the degree of historical restoration(0.355)and the perception of historical atmosphere(0.390),among which landscape environment(0.727),street landscape(0.452),and architectural form(0.449)played a dominant role.Historical and cultural cognition(0.105)was relatively low in the indicator layer,and night scenery(0.013)was the lowest in the influencing factors.[Conclusion]The authenticity awareness of Changde Hejie is mainly obtained through two parts:the material space with the perception of historical authenticity and the sense of place in the neighborhood that showcases historical culture;There are five main ways to enhance its authenticity awareness,including improving the quality and effectiveness of nighttime landscapes,constructing digital historical and cultural blocks for tourism,increasing special commercial stores with experience and participation,constructing public cultural exhibition halls,and strengthening the participation of surrounding residents.
historical and cultural blocksgenuine sensory evaluationtext analysisperceived evaluation modelperceived evaluation system
NETL
NSTL
万方数据
