Research on the Best-selling Period and Influencing Factors of Children's Books Based on Survival Analysis
Based on the new book data in the 2018～2022 Children's Bestseller Annual List of Beijing Open Book,the survival analysis of the best-selling period was carried out,and the influence of different influencing fac-tors on the best-selling period was studied.The results show that the average best-selling period of children's best-sellers is about half a year,up to 4 and a half years,and the risk rate of bestsellers with a best-selling period of more than half a year from the bestseller list decreases and tends to be stable.Children's picture books and litera-ture topics,pricing in the middle of 30～50 yuan instead of the lowest range,more well-known authors,profession-al children's publishing houses,series publishing and other factors make children's bestsellers have a lower risk rate and a longer best-selling period.Based on the results of survival analysis,suggestions for planning children's books are put forward.When creating long-selling children's books,priority can be given to children's literature and picture book topics,and marketing strategies can be changed at a critical time node.Reasonable pricing and professional children's publishing houses continue to play to their own advantages.The authors with high reputa-tion are preferred when organizing manuscripts.Planning a series of bestsellers on the same subject is advisable.
万方数据
维普
