SWOT Path Analysis of Oil Tea Industry in Guangning County of Guangdong Province under the Background of"County-Town-Village High Quality Development Project"
Promoting the high-quality development of oil tea industry is not only an effective way to promote the revitalization of rural industry,but also an inevitable requirement for accelerating the transformation from"green mountains and clear waters"to"mountains of gold and silver",establishing a big food concept and ensur-ing national grain and oil security. In this paper,the oil tea industry in Guangning County,Zhaoqing City,Guang-dong Province was taken as the research object. Through SWOT analysis,the development status of oil tea indus-try in Guangning County was summarized. Combined with the policy background of"County-Town-Village High Quality Development Project",it is proposed to form a guarantee system of"four cards"of leading enterprises,parks,brands and supporting facilities,that is,to expand leading enterprises,set up the oil tea industry develop-ment alliance in Guangning County,do a good job in the industrial park,and carefully build the main position of oil tea industry development,make the brand of oil tea and build the regional public brand of "Guangning oil tea",make good supporting policies and strengthen the support of factors,promote the scale,marketization and brand development of oil tea industry in Guangning County.
oil tea industryoil tea industry in Guangning CountySWOT analysis"County-Town-Village High Quality Development Project"