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大熊猫国家公园旅游经营者碳补偿行为影响因素

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  • 国家科技期刊平台
  • NETL
  • NSTL
  • 万方数据
[目的]国家公园是开展生态旅游的重要场所,如何平衡国家公园碳补偿与旅游经济发展之间的关系以促进双碳目标的实现,是国家公园建设面临的重要问题.旅游经营者是国家公园旅游活动重要的参与者,了解国家公园旅游经营者碳补偿行为的影响因素,有效引导其中和或减少二氧化碳的排放量,对促进我国国家公园高质量发展和生态文明建设有着重大意义.[方法]引入计划行为理论和规范激活理论,采用结构方程模型,使用SPSS 26.0 和AMOS 24.0 软件,对大熊猫国家公园旅游经营者碳补偿行为的影响因素进行了实证分析.[结果]研究结果表明:①大熊猫国家公园旅游经营者的碳补偿行为受理性和道德双重因素的驱动,即主观规范、责任归属及知觉行为控制正向影响其碳补偿行为,其中主观规范对碳补偿行为的影响最大,责任归属和知觉行为控制次之;② 态度、个人规范、结果意识负向影响旅游经营者碳补偿行为;③ 在主观规范对大熊猫国家公园旅游经营者碳补偿行为影响中态度起中介作用,个人规范在责任归属、结果意识及主观规范对旅游经营者碳补偿行为影响中起中介作用.[结论]基于大熊猫国家公园旅游经营者碳补偿行为影响关系的角度,从理念培养、社会规范、行为内化、结果激励 4 个方面提出相应的管理政策,以促进我国国家公园生态旅游可持续发展和实现区域碳中和.
Study on the influencing factors of carbon offsetting behavior of tour operators in Giant Panda National Park
[Objectives]National parks are important places for eco-tourism.How to balance the relationship between national park carbon offsetting and tourism economic development to promote the realization of the dual carbon goal has become an important issue facing the construction of national parks.Tourism operators are important participants in national park tourism activities.Understanding the influencing factors of national park tourism operators'carbon offsetting behavior and effectively guiding them and or reducing carbon dioxide emissions can be of great practical significance for promoting the high-quality development of national parks and the construction of ecological civilization in China.[Methods]This article introduced the theory of planned behavior and the theory of normative activation,applied the structural equation model method with SPSS 26.0 and AMOS 24.0 as software tools to conduct an empirical analysis of the influencing factors of the carbon offsetting behavior of Giant Panda National Park tour operators.[Results]The research showed that:(1)The carbon offsetting behavior of Giant Panda National Park tour operators were driven by rational and moral factors,which were subjective norms,responsibility attribution,and perceptual behavior control positively affecting their carbon offsetting behavior.Among them,subjective norms showed the greatest impact on carbon offsetting behavior,and responsibility attribution and perceptual behavior control were the second.(2)Attitude,personal norms,and result consciousness negatively affected the carbon offsetting behavior of tour operators.(3)Attitude played an intermediary role in the impact of subjective norms on the carbon offsetting behavior of giant panda national park tour operators;individual norms played an intermediary role in the impact of responsibility,result consciousness,and subjective norms on the carbon offsetting behavior of tour operators.[Conclusions]From the perspective of the relationship influencing the carbon offsetting behaviors of tour operators in Giant Panda National Park,the article proposes corresponding management policies from four aspects:concept cultivation,social norms,internalization of behaviors,and incentives for results,to promote the sustainable development of ecotourism in China's national parks and to achieve regional carbon neutrality.

Giant Panda National Parktour operatorscarbon offsettingtheory of planned behaviornorm activation modelpro-environmental behaviourstructural equation modeling

陆相钱、沈兴菊

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西南民族大学旅游与历史文化学院,西南民族大学国家文化公园研究中心,成都 610041

大熊猫国家公园 旅游经营者 碳补偿 计划行为理论 规范激活理论 亲环境行为 结构方程模型

四川省科技厅项目西南民族大学中央高校项目西南民族大学研究生创新型科研项目

2023YFS04592024SYB10ZD2022320

2024

10.12335/2096-8981.2023102401

自然保护地

自然保护地

ISSN：
年,卷(期)：2024.4(2)
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