Thoughts on Improving the Visitor Experience in Science and Technology Museums Through Visitor Experience Management:Taking the China Science and Technology Museum as an Example
Thoughts on Improving the Visitor Experience in Science and Technology Museums Through Visitor Experience Management:Taking the China Science and Technology Museum as an Example
To establish science and technology museums as preferred destinations,it is imperative to continually enhance the visitor experience.Taking the China Science and Technology Museum as an example,this paper presents a comprehensive approach to visitor experience management in science and technology museums,including goal setting,identification of key touchpoints and driving factors,data collection and analysis,action improvement strategies,and information platform enhancement.Precisely improving the visitor experience at each touchpoint's through the iterative process of"data collection-data analysis-action improvement"promotes a dynamic mechanism for continuously improving the experience of visiting science and technology museums.It is hoped that this paper will inspire fellow researchers dedicated to enhancing the visitor experience in science and technology museums,and collectively promote high-quality development in the popularisation of scientific knowledge.
关键词
科技馆/观众服务/观众体验/客户体验管理
Key words
science and technology museum/visitor service/visitor experience/visitor experience management
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