Research on the Scientific Communication Process Model of Traditional Science Popularization Forms under Online Comments'Condition
Online comments as a way for audiences to actively participate in science communication,have transformed the science communication process of traditional science popularization forms.The results show that,in addition to the original one-way communication model,the participation of com-ments makes the science communication process also show multi-level communication characteristics.As a new communication node,comments not only enrich the total amount of scientific content in the science communication process by adding additional scientific content,but also provide feedback by cor-recting possible scientific problems in existing media content and other comments.The multi-level communication model enables two-way communica-tion between the audience and the content producer,and between the audiences,changing the role of media content of traditional science popularization forms in the communication process,and to some extent increasing the status of the audience in the communication process.However,active audience participation may also bring new risks such as threatening the accuracy of scientific content and inspiring the spread of health damaging discourse.
online commentsactive audience participationtraditional science popularizationscience communication models
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