The measurement of loss of sustained attention to tourism resources and influencing factors in the new media era:Evidence from public sentiment perception
Loss of sustained attention to tourism resources is the phenomenon of reduced or shifted attention to tourism resources,which is important for enhancing the risk-resistant abil-ity of tourism resources.Based on the big data of online public opinion and the comprehen-sive use of sentiment analysis,LDA theme model,fuzzy qualitative comparative analysis and other research methods,the study explores the factors and paths that affect the loss of sus-tained attention to tourism resources based on the establishment of comprehensive evaluation indexes to measure the loss of sustained attention to tourism resources.The study found that:(1)The loss of sustained attention of tourism resources is characterised by volatility,but tends to be stable internally.(2)During the study period,the loss of sustained attention of Zi-bo,Hongyadong,and Harbin Ice and Snow Festival showed a decreasing trend,the loss of sustained attention of Chaka Salt Lake,Beer Festival,Impression Liu Sanjie,and Da Song Qianguo Love showed an increasing trend,and the loss of sustained attention of Datang Noc-turnal City showed an increasing trend followed by a decreasing trend.(3)The loss of sus-tained attention of tourism resources is influenced by the interaction of tourism supply,mar-ket demand,new media communication and other factors,and the paths that form the low loss of sustained attention of tourism resources are product innovation and media marketing.The results of the study provide theoretical reference for understanding the inner logic of the sustainable development of tourism resources in the new media era,and provide practical guidance for effectively matching public service supply,and improving resource quality and promotion.
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万方数据
