Empowering the high-quality development of tourism with new quality productive forces
New quality productive forces are the core driver for building a modern tourism sec-tor and also support the development of a strong tourism nation.In order to deeply understand the scientific connotation of new quality productive forces and clarify the theoretical logic and strategic path of new quality productive forces empowering the high-quality development of tourism industry,several experts on regional economic development,the digital economy,tour-ism management and geography were interviewed.The interviews were based on the logic of"problem orientation-innovative thinking-path mechanism",focusing on the background,oppor-tunities and challenges,core meanings,drivers,and innovations empowering the high-quality development of tourism new quality productive forces.There were three main conclusions from this research.The first was the strategic opportunities and risks of promoting the high-quality development of tourism through new quality productive forces against a background of rapid and continuous technological change.New quality productive forces optimize resource alloca-tion through scientific and technological innovation,and improve the production efficiency and growth quality of tourism.They also produce new tourism development models and forms of business,constantly generating momentum to drive high-quality economic and social improve-ments.Especially in rural tourism,the role of new quality productive forces is particularly sig-nificant.It promotes the gradual improvement of the rural tourism production network,enhanc-es cooperation among rural tourism stakeholders,helps rural tourism participants evolve new production initiatives,and ultimately reinvigorates rural areas with increased prosperity.How-ever,given globalization and rapid digitalization,innovation in tourism faces a series of chal-lenges.In particular,the lack of systematic development of tourism software and hardware,risks of data security and privacy protection,resistance to change and innovation in traditional tourism,and the"growing pains"brought by the transformation to new technologies deserve at-tention.The development of new quality productive forces in future tourism must focus on tech-nological innovation,find and prepare a quality tourism workforce,optimize and more closely integrate products and services with human talent,and significantly improve the total factor pro-ductivity of tourism.Second,the process of empowering the high-quality development of tour-ism must encompass technological innovation leading to industrial modernization.Innovation plays a leading role in new quality productive forces and is the core driver of the high-quality development of tourism.The new quality productive forces empowering this tourism develop-ment have several specific features.Technological innovation leads the modernization of the tourism sector and is a prerequisite for the high-quality development of tourism.Factor integra-tion and supply-demand matching are the intrinsic requirements for the high-quality develop-ment of tourism.Other critical ingredients are digitization,greening and artificial intelligence.The significant improvement of total factor productivity must be the core goal for the high-qual-ity development of tourism.Third,the guidance of national strategy is crucial to the progress and prospects for new quality productive forces empowering the high-quality development of tourism.New quality productive forces are receiving widespread emphasis since their inception and have become a core issue highly valued by the tourism sector in China.In the New Era,modern technology has become a key production factor in tourism.Additionally,the transfor-mation and upgrading of tourism is dynamically advancing,growth is strengthening,and the ability of tourism to serve national economic and social-cultural strategies is becoming more noticeable.However,it should not be overlooked that high-quality tourism development is still faced with serious problems such as weak technological innovation capabilities,uneven region-al development,inadequate circulation of factor resources,and insufficient human talent for tourism.To further enhance the beneficial impacts of new quality productive forces in stimulat-ing the high-quality development of tourism,it is necessary to focus on deepening the reform of the system and operations in tourism,optimizing the creative allocation of tourism production factors,accelerating the development of a modern tourism sector,and improving the quality of professional tourism talent.These three recommendations will not only enhance the understand-ing and application of new quality productive forces to a certain extent,but also provide deci-sion-making support for building China into a leading tourism nation in the world.
new quality productive forcestechnological innovationdigital economydigital culture and tourismtourism industryhigh-quality development
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