摘要
新质生产力是构建现代旅游业体系的核心动力,是建设旅游强国的战略支撑.为了深入理解新质生产力的科学内涵,并厘清新质生产力赋能旅游业高质量发展的理论逻辑和战略路径,特邀请区域经济、数字经济、旅游管理、旅游地理等领域的多位专家开展访谈.访谈基于"问题导向—创新思维—路径机制"的逻辑思路,主要围绕新质生产力赋能旅游业高质量发展的时代背景、机遇与挑战、核心内涵、动力机制、创新路径等内容展开.主要结论如下:(1)科技革命下新质生产力推动旅游业高质量发展的战略机遇与风险挑战.新质生产力不仅能够通过科技创新优化资源配置,提升旅游业的生产效率和增长质量,而且还能有效催生出旅游发展新模式新业态,并不断释放驱动经济社会高质量发展的新动能.然而,在全球化和技术快速发展的背景下,旅游业的创新发展也面临一系列挑战.尤其是旅游创新软硬环境缺乏系统化建设、旅游数据安全与隐私保护风险、传统旅游业的复杂性带来的创新发展阻力以及新技术新动能转化带来的"阵痛"等问题值得关注.未来开拓旅游新质生产力可以重点关注颠覆性的科技创新,培育旅游业新质劳动者,优化整合劳动资料和劳动对象为代表的生产力要素,全面提升旅游业全要素生产率.(2)新发展理念下创新成果向现实旅游生产力转化的核心标志与动力机制.新质生产力赋能旅游业高质量发展的过程中,有以下具体特征:科技创新引领产业现代化是旅游业高质量发展的重要前提,要素整合和供需匹配是旅游业高质量发展的内在要求,数字化、绿色化和智能化是旅游业高质量发展的动力支撑,全要素生产率大幅提升是旅游业高质量发展的核心目标.(3)国家战略导向下新质生产力赋能旅游业高质量发展的逻辑进路与科学图景.在新的时代背景下,现代科技已成为旅游产业的关键生产要素,与此同时,旅游产业转型升级持续推进、发展动能不断增强,旅游业服务国家战略的能力也日益突出.但不容忽视的是,在推动旅游业高质量发展过程中,仍面临着科技创新能力不强、区域发展不平衡、要素资源流通不畅、旅游专业人才不足等问题.为了进一步提升新质生产力推动旅游业高质量发展的能效,需要重点关注以下方面:深化旅游创新的体制机制改革,优化旅游生产要素创新性配置,加快建设现代化旅游产业体系,提升旅游专业化人才培养质量.上述观点不仅能在一定程度上深化对新质生产力的科学理解,同时也能为推动旅游强国的建设提供决策参考.
Abstract
New quality productive forces are the core driver for building a modern tourism sec-tor and also support the development of a strong tourism nation.In order to deeply understand the scientific connotation of new quality productive forces and clarify the theoretical logic and strategic path of new quality productive forces empowering the high-quality development of tourism industry,several experts on regional economic development,the digital economy,tour-ism management and geography were interviewed.The interviews were based on the logic of"problem orientation-innovative thinking-path mechanism",focusing on the background,oppor-tunities and challenges,core meanings,drivers,and innovations empowering the high-quality development of tourism new quality productive forces.There were three main conclusions from this research.The first was the strategic opportunities and risks of promoting the high-quality development of tourism through new quality productive forces against a background of rapid and continuous technological change.New quality productive forces optimize resource alloca-tion through scientific and technological innovation,and improve the production efficiency and growth quality of tourism.They also produce new tourism development models and forms of business,constantly generating momentum to drive high-quality economic and social improve-ments.Especially in rural tourism,the role of new quality productive forces is particularly sig-nificant.It promotes the gradual improvement of the rural tourism production network,enhanc-es cooperation among rural tourism stakeholders,helps rural tourism participants evolve new production initiatives,and ultimately reinvigorates rural areas with increased prosperity.How-ever,given globalization and rapid digitalization,innovation in tourism faces a series of chal-lenges.In particular,the lack of systematic development of tourism software and hardware,risks of data security and privacy protection,resistance to change and innovation in traditional tourism,and the"growing pains"brought by the transformation to new technologies deserve at-tention.The development of new quality productive forces in future tourism must focus on tech-nological innovation,find and prepare a quality tourism workforce,optimize and more closely integrate products and services with human talent,and significantly improve the total factor pro-ductivity of tourism.Second,the process of empowering the high-quality development of tour-ism must encompass technological innovation leading to industrial modernization.Innovation plays a leading role in new quality productive forces and is the core driver of the high-quality development of tourism.The new quality productive forces empowering this tourism develop-ment have several specific features.Technological innovation leads the modernization of the tourism sector and is a prerequisite for the high-quality development of tourism.Factor integra-tion and supply-demand matching are the intrinsic requirements for the high-quality develop-ment of tourism.Other critical ingredients are digitization,greening and artificial intelligence.The significant improvement of total factor productivity must be the core goal for the high-qual-ity development of tourism.Third,the guidance of national strategy is crucial to the progress and prospects for new quality productive forces empowering the high-quality development of tourism.New quality productive forces are receiving widespread emphasis since their inception and have become a core issue highly valued by the tourism sector in China.In the New Era,modern technology has become a key production factor in tourism.Additionally,the transfor-mation and upgrading of tourism is dynamically advancing,growth is strengthening,and the ability of tourism to serve national economic and social-cultural strategies is becoming more noticeable.However,it should not be overlooked that high-quality tourism development is still faced with serious problems such as weak technological innovation capabilities,uneven region-al development,inadequate circulation of factor resources,and insufficient human talent for tourism.To further enhance the beneficial impacts of new quality productive forces in stimulat-ing the high-quality development of tourism,it is necessary to focus on deepening the reform of the system and operations in tourism,optimizing the creative allocation of tourism production factors,accelerating the development of a modern tourism sector,and improving the quality of professional tourism talent.These three recommendations will not only enhance the understand-ing and application of new quality productive forces to a certain extent,but also provide deci-sion-making support for building China into a leading tourism nation in the world.
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