The effective use of natural resources and the realization of the value of ecological products are the core links in the revitalization of rural industry.Based on a typical case study of Shicha village in Haikou,this paper explores the value realization mechanism of rural eco-logical products from the perspective of"resource-asset-capital".It is found that the capitaliza-tion of rural natural resources presents the conversion path of"value potential-value manifesta-tion-value formation-value realization".Firstly,the village collective needs to judge the charac-teristics of village ecological resources scientifically,so as to promote the internalization of re-source advantages into matching distinctive ecological products.Secondly,it needs to effective-ly integrate external factors to complete the capitalization of assets with the support of village"two committees"(CPC village committee and the villagers committee),governmental depart-ments,industrial and commercial capital and other forces.Finally,the multidimensional value of ecological products at the economic,ecological and social levels needs to be realized through full product marketization.This paper contributes a new theoretical basis and logical thinking to the study of rural natural resources development,and provides practical inspiration for the development and expansion of new rural collective economy.