Tourism placemaking in traditional villages amidst the symbolic operation of agricultural folk cultural landscape:A case study of Huangling village in Wuyuan county,Jiangxi province,China
The rapid development of urbanization has placed traditional village cultural land-scapes at risk of decline.Tourism-induced production and consumption of landscape symbols offer new perspectives for the protection and revitalization of traditional village cultural land-scapes in the new era.Using actor-network theory and taking Huangling village in Wuyuan county,Jiangxi,as a case study,this research explores the process and mechanisms of tourism placemaking under the symbolization of the"Shaiqiu"cultural landscape.The results show that:(1)Huangling Tourism Company plays a pivotal role in the local tourism development,acting as a key actor in the symbolization of the"Shaiqiu"landscape,mobilizing diverse actors through interessement,enrolment and mobilisation.(2)The tourism development in Huangling village undergoes two stages:the shaping of the core symbol of"Shaiqiu"and the integration of the generalized"Shaiqiu"landscape symbol.Throughout this evolution,the obligatory passage point(OPP)of the actor network shifts from"Develop rural tourism,revitalize Huangling"to"Enhance the quality of tourism projects,create a rural tourism complex."(3)The agency of key actors,exploration of non-human actor attributes,and the intervention of significant hetero-geneous actors are intrinsic mechanisms driving the local tourism development in Huangling village under the symbolization of cultural landscape.This study broadens the theoretical under-standing of placemaking from the perspective of landscape symbolization,offering practical in-sights for the protection and renewal of traditional village cultural landscapes in the new era.
traditional villagecultural landscapesymbolic operationtourism placemakingactor-networkHuangling village