Policy preference and preference heterogeneity of farmers' participation in organic farming:Empirical analysis based on choice experiment method
This study measures farmers'needs for organic farming development policies from the perspective of the main policy recipients,farmers,and then analyzes the direction of policy optimization based on 816 farmer questionnaire research data from the ibis habitat in Yangxian county,using the choice experiment method.The results found that:(1)Four policies,namely,financial subsidies,technical training,brand recognition and e-commerce support,can signifi-cantly increase farmers'willingness to participate in organic agriculture development programs,but restrictions on the use of chemical fertilizers and pesticides have a negative inhibitory ef-fect.(2)There is heterogeneity in the preferences of farmers with different socioeconomic char-acteristics for organic farming development policies.(3)There are differences in farmers'pref-erences for different organic farming development policy combinations,with the highest prefer-ence for e-commerce support,followed by brand recognition,technical training,financial subsi-dies,and a negative preference for fertilizer and pesticide restrictions.This means that in the fu-ture,development of organic farming policy should not be limited to conventional financial sub-sidies and technical training,should be in line with the development of the times,break the in-herent thinking,from the electric business support,brand recognition,etc.,to help farmers build a bridge from production to marketing,to enhance the effectiveness of the policy.At the same time,it should fully consider the heterogeneity of farmers'location and endowment,close-ly follow the needs of farmers,and guarantee the fairness and effectiveness of the policy.
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