Research on promotion strategy of remanufactured parts in automobile aftermarket under dual carbon background
With the implementation of the national"dual carbon"strategy,green and low-carbon recycling industries such as auto parts remanufacture will usher in development opportunities.Based on the research method combining theoretical analysis and market research,by analyzing the development status and main problems of parts remanufacture,this paper analyzed the remanufacturing market environment,customer groups and competition with Porter's Five forces model.The promotion strategies and suggestions of remanufactured parts in the automotive aftermarket were put forward from the aspects of sales channels,pricing optimization,product expansion,market promotion,publicity and guidance.It could provide positive guiding significance and application value to the business development of remanufacture industry after market.
remanufactureaftermarketPorter's Five Forces modelpromotion strategy
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NSTL
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