基于波特五力模型高校二手交易平台的优化与改良
Second-hand trading platform of universities based on Porter's Five Forces Model optimization and improvement
谢虓 1潘秋群 1裴宇成 1黄兰巧1
作者信息
- 1. 广西民族大学政治与公共管理学院,广西南宁 530006
- 折叠
摘要
目前国内的二手交易平台目前处于蓬勃发展阶段,随着"地摊经济"的迅速发展也在一定程度上推动了高校二手交易平台的发展,催生了更多的高校二手交易平台.基于"波特五力"模型实证调查探讨高校二手交易平台现状及普遍存在问题.问题主要体现在产品交易信息不对称,线上支付方式安全性低,产品售后服务缺乏保障等.通过分析,提出提高二手平台交易信息透明度,完善平台支付结算安全体系建设,规范二手交易平台的交易体系建设等优化路径来应对.
Abstract
At present,domestic second-hand trading platforms are in a booming stage of development.With the rapid development of the"street vendor economy",to some extent it has also promoted the development of second-hand trading platforms in universities,pushing more innovation of the second-hand trading platforms in universities.Based on the Porter's Five Forces model and empirical investigation,this study explored the current situation and common problems of second-hand trading platforms in universities.The main problems are reflected in the asymmetry of product transaction information,low security of online payment methods,and lack of guarantee for product after-sales service.Through analysis,it is proposed to improve the transparency of transaction information on second-hand platforms,improve the construction of platform payment and settlement security systems,and standardize the construction of transaction systems on second-hand trading platforms in order to respond.
关键词
交易平台/高校/二手市场/波特"五力"模型Key words
trading platform/universities/secondary market/Porter's"Five Forces"Model引用本文复制引用
基金项目
广西民族大学大学生创新创业训练计划(2022)(S202210608012X)
出版年
2024
NETL
NSTL
万方数据