首页|基于波特五力模型高校二手交易平台的优化与改良

基于波特五力模型高校二手交易平台的优化与改良

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目前国内的二手交易平台目前处于蓬勃发展阶段,随着"地摊经济"的迅速发展也在一定程度上推动了高校二手交易平台的发展,催生了更多的高校二手交易平台.基于"波特五力"模型实证调查探讨高校二手交易平台现状及普遍存在问题.问题主要体现在产品交易信息不对称,线上支付方式安全性低,产品售后服务缺乏保障等.通过分析,提出提高二手平台交易信息透明度,完善平台支付结算安全体系建设,规范二手交易平台的交易体系建设等优化路径来应对.
Second-hand trading platform of universities based on Porter's Five Forces Model optimization and improvement
At present,domestic second-hand trading platforms are in a booming stage of development.With the rapid development of the"street vendor economy",to some extent it has also promoted the development of second-hand trading platforms in universities,pushing more innovation of the second-hand trading platforms in universities.Based on the Porter's Five Forces model and empirical investigation,this study explored the current situation and common problems of second-hand trading platforms in universities.The main problems are reflected in the asymmetry of product transaction information,low security of online payment methods,and lack of guarantee for product after-sales service.Through analysis,it is proposed to improve the transparency of transaction information on second-hand platforms,improve the construction of platform payment and settlement security systems,and standardize the construction of transaction systems on second-hand trading platforms in order to respond.

trading platformuniversitiessecondary marketPorter's"Five Forces"Model

谢虓、潘秋群、裴宇成、黄兰巧

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广西民族大学政治与公共管理学院,广西南宁 530006

交易平台 高校 二手市场 波特"五力"模型

广西民族大学大学生创新创业训练计划(2022)

S202210608012X

2024

再生资源与循环经济
天津再生资源研究所 中国再生资源回收利用协会

再生资源与循环经济

影响因子:0.367
ISSN:1674-0912
年,卷(期):2024.17(5)
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