The Material Prologue——A Media Perspective on the Rise of the Material Age in Big History
From colonial times to becoming an independent nation,the American democratic process had no part for the enslaved peoples and the disadvantaged.In the era of the family farm,advertising mostly disseminated information about the sale of real estate and the sale of people and the sale of similar people;it was far removed from modern media.Mass material production by energy and machines was created in the soil of industrialized societies,manufacturers won the largest market in the history of world commerce ever,and the principles of order,efficiency and science were the slogans of constant pugilism.In modern society,it is mass material consumption that plays the leading role in cultural transformation,and the media consciously and unconsciously shape people's ideologies,lifestyles and consumption behaviors.
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