首页|节水抗旱稻"八月香"经济效益及市场调查分析

节水抗旱稻"八月香"经济效益及市场调查分析

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基于种植户典型调查和市场消费者问卷调查,就节水抗旱稻"八月香"及其不同轮作模式的经济效益进行比较分析,并调查了市场对"八月香"的认知情况和偏好.结果显示:"八月香"销售大米的综合利润要高于当地传统水稻品种,并且其单位面积化肥和农药的施用量明显减少.水稻种植户和消费者对"八月香"的认知程度还有待提升,"八月香"大米的口感和性价比认可度较高,但仍有提升空间.从加强品种和品牌的宣传推广力度、完善和标准化配套的种植技术模式、加强对优良新品种的选育等方面对进一步促进"八月香"的推广提出了对策与建议.
Economic Benefits and Market Research Analysis of Water-Saving and Drought-Resistance Rice"Bayuexiang"
Based on typical surveys of growers and market consumer surveys,a comparative analysis was conducted on the economic benefits of water-saving and drought-resistance rice"Bayuexiang"and its different crop rotation modes,and the market′s cognition and preference for"Bayuexiang"were analyzed.The results showed that the comprehensive profit of"Bayuexiang"was higher than that of local traditional rice varieties,and the application of chemical fertilizers and pesti-cides per unit area was significantly reduced.Rice growers and consumers still need to improve their awareness of"Bayue-xiang".The taste and performance-to-price ratio of"Bayuexiang"rice is relatively high,but there is still room for improve-ment.This paper puts forward some countermeasures and suggestions for further promoting the popularization of"Bayue-xiang"from the aspects of strengthening the publicity and promotion of varieties and brands,perfecting and standardizing the planting technology model,and strengthening the breeding of excellent new varieties.

riceplanting modeBayuexiangeconomic benefitsmarket research

周洲、方萍萍、张莉侠、覃梦妮

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上海市农业科学院农业科技信息研究所,上海 201403

广西财经学院经济与贸易学院,广西 南宁 530003

水稻 种植模式 八月香 经济效益 市场调查

上海市科技兴农项目广西财经学院经济与贸易学院"数字经济创新团队"项目

沪农科推字[2021]第1-4号

2024

作物研究
湖南省作物学会 湖南农业大学

作物研究

CSTPCD
影响因子:0.735
ISSN:1001-5280
年,卷(期):2024.38(3)
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