Economic Benefits and Market Research Analysis of Water-Saving and Drought-Resistance Rice"Bayuexiang"
Based on typical surveys of growers and market consumer surveys,a comparative analysis was conducted on the economic benefits of water-saving and drought-resistance rice"Bayuexiang"and its different crop rotation modes,and the market′s cognition and preference for"Bayuexiang"were analyzed.The results showed that the comprehensive profit of"Bayuexiang"was higher than that of local traditional rice varieties,and the application of chemical fertilizers and pesti-cides per unit area was significantly reduced.Rice growers and consumers still need to improve their awareness of"Bayue-xiang".The taste and performance-to-price ratio of"Bayuexiang"rice is relatively high,but there is still room for improve-ment.This paper puts forward some countermeasures and suggestions for further promoting the popularization of"Bayue-xiang"from the aspects of strengthening the publicity and promotion of varieties and brands,perfecting and standardizing the planting technology model,and strengthening the breeding of excellent new varieties.
riceplanting modeBayuexiangeconomic benefitsmarket research