Evolution of Distribution Channels of Imported Wine in China Market
From 1992 to 2022,the distribution channel evolution of imported wine in China market roughly went through three typical stages:foreign traders played a leading role in some first-tier cities,leading domestic wine distributors deeply participated in and promoted the nationalization of channels,and various online and offline operators jointly built composite channels.Based on the improvement and optimization of domestic business environment and the gradual upgrading of people's consumption,the composition structure and transformation logic of imported wine distributors in this process was analyzed,and the business motives and operation ideas of different distribution models adopted by various market entities in a specific market development stage,as well as a series of lasting effects on the market competition pattern and industry development trend were discussed.
consignmentimport licensequotadomestic distribution rightsforeign trade rightssupply chain management
国家科技期刊平台
NSTL
万方数据
维普
